Iranian Pistachios are treasured for their meatier, richer taste of nuttiness. If you lived 40 to 50 years ago, you would see “the red-dyed” Persian smiling pistachios that swept the US market during the 1970s. American importers felt that dyeing the nuts would make them more attractive and in turn, would boost sales.
Iranian pistachios are no longer dyed red, but the fact remains that they are still the top choice in the market, whether in-shell, shelled, or pistachio products.
